Daniel Lara isn't just our CEO and founder; he's the cornerstone of our approach. He holds a Bachelor's degree in Accounting, complemented by MBAs in Business Administration and Finance.
This academic foundation is powerfully combined with his hands-on experience as a business owner across retail, restaurants, construction, and accounting.

Having founded, owned, and operated businesses himself, Daniel intimately understands the challenges and opportunities that entrepreneurs face at every stage. His experience extends beyond running his own ventures; as a CFO for third-party companies, he gained invaluable insights into financial management and overall business operations.